Lets You Target Users in All Funnel Stages

Lets You Target Users in All Funnel Stages

logging lets you create content for each stage of the marketing funnel. Which can help you attract, convert, and retain customers.

Here’s a quick look at how to apply the marketing funnel to blog content:

• Top of the funnel (ToFu): Create how-to posts, listicles, infographics, and other types of content for new audiences. These people are just discovering your blog, products, or services. The goal is to build awareness of the problem you can solve.
• Middle of the funnel (MoFu): Produce longer, more in-depth content, such as ultimate guides, case studies, and comparison posts, for readers who are already familiar with your business. At this point, you’ll want to generate interest in your offerings.
• Bottom of the funnel (BoFu): Go into detail about the products or services you promote on your blog with detailed reviews and product demos. Your readers are ready to take the desired action (e.g., book a consultation)—they just need an extra push.

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— John Doe, Some Book